Communication Production as a Primary Criterion for the Effectiveness of Intercultural Communication

The article reveals and substantiates the thesis that production of forms communication is main criterion for effectiveness intercultural communication. concept active intersubjectivity, which focuses on joint meaning formation, forming a local sphere allows us to model in communications. discusses attributes intersubjectivity should be considered when modelling cross-cultural communications features as Public practices can used optimize are discussed. conclusion states processes need consulting support lists requirements consultants who provide this support.